We support MobileMonday and actively participate in our local chapters. MobileMonday is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and cross-border business opportunities through live networking events to share ideas, discuss trends and demo products in the mobile industry.
Many technology companies identify the marketing profession as being primarily concerned with tactical communication, but we practise marketing as a process, involving thorough market research (customer insights), the identification of the most profitable market segments and the development of a concerted plan throughout a company to enter these segments, fast, before a technology solution is copied or becomes obsolete.
Sagnard Marketing Associates is a network of professionals in Europe and Asia who provide marketing management consultancy to the digital technology industries on a project-based or interim management basis.
Our clients achieve the same sales results with us as if they had a fixed-cost team of in-house marketers. Instead, they tap into our 20+ years of technology experience when and where necessary, and only for the time required for success. Marketing becomes a variable cost function delivering recurrent success in terms of revenues and customer numbers.
If your business is in software, electronics, digital content or mobile technology, we should talk, because that’s the stuff we like, understand and in which we’ve got connections in the markets that matter to you.