Our existing clients include mobile and fixed operators as well as hardware, middleware, software, and content vendors.
The following list shows a sample of the companies we have delivered projects for, over recent years.
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Sector |
Mobile Messaging |
Project type |
Market Research – Worldwide |
Client |
Airwide Solutions (Boston, USA) |
Situation |
Carrier needed consulting advice on market identification and business plan |
Remit |
Across Asia, Europe and the Americas, Bill Dickman, Rob Hellstrom, Tim Guest, Gloria Botero de Duque, and Norbert Sagnard interviewed many Mobile Operators about their plans for messaging services. SMA’s ability to implement the project with key messaging professionals with operators, on time and within a tight budget, was a strong factor for Airwide’s choice of marketing partner. |
Duration |
6 weeks |
Success |
SMA’s survey enabled the company’s Sales and Marketing management to improve their worldwide strategy for 2006-08, in better understanding the expectations of prospect customers and in ranking countries for the timely development of their market presence across the world. |
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Project type |
Brand Adjustment & PR |
Client |
Business Logic Systems (UK) |
Remit |
Norbert Sagnard worked on the re-launch of the brand, the positioning and essential marketing collaterals such as the web site and product literature, while Tim Guest raised the profile and the visibility of the company in the trade press and with key analysts. |
Length |
18 months |
Success |
Business Logic Systems has grown in the Pre-Pay European and Asian markets to become and be acknowledged as one of the top providers of customer loyalty software. |
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Project type |
Media and Analyst Relations |
Client |
Altobridge, Ireland |
Remit |
Tim Guest runs all PR, analyst and media relations on a worldwide basis. |
Length |
3 years - ongoing |
Success |
The company is achieving high ratings throughout the international trade and business press for its innovative aircraft GSM gateway solution for in-flight personal mobile telephony; same success repeated for its maritime and community GSM systems. |
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Sector |
GSP / A-GPS |
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Project type |
Marketing Communications & PR |
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Client |
NemeriX, Switzerland |
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Remit |
TS2C worked on the launch of the brand, the positioning and essential marketing collaterals such as the web site and product literature, as well as the corporate identity while FIRPR raised the profile and the visibility of the company in the trade press and with key analysts. |
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Duration |
6 months, on-going |
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Success |
TS2C enabled a fast evolution of Nemerix’s image, from an eager start-up to a major company, offering a unique vision of GNSS. NemeriX was positioned as a strong company able to play on a very fast growing market and to satisfy its clients, partners and final users. |
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Project type |
Planning and implementation of all marketing communications activities |
Client |
Mobile Cohesion Ltd., Belfast (UK) |
Remit |
Norbert Sagnard has been planning and implementing all Marketing Communication activities for the vendor, starting from a pioneer vendor in an emerging market to a serious vendor in the developed third party relationship management sector. For 2 years Tim Guest was responsible for all media and analysts activities. |
Length |
3 years - ongoing |
Success |
Brand firmly established in Europe, strong inroads in Asia, initial brand presence in North America, first sales realised despite being years ahead of the market. |
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Project type |
Identification of new business area, creation of new revenue stream |
Client |
Macron Software, Prague (CZ) |
Remit |
Jiri Cermak was to explore the business opportunity in the mobile games market, and depending on opportunities, to set-up a division to start activities such as developing new distribution channels for mobile games, liaising with other companies to establish partnerships for localisation and leading himself the production of the mobile game titles. |
Length |
12 months |
Success |
Once Jiri’s set-up phase was completed, the new mobile gaming business was integrated into the mainstream development, partnering and localisation functions of the company. |
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Sector |
Wireless Broadband Equipment Manufacturer - Sweden |
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Project type |
Review business plans, marketing, resources and new technology |
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Client |
Etheraction, Sweden |
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Situation |
Etheraction were developing a combined GSM/DAB device to stream video content to mobile handsets |
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Remit |
Rob Hellstrom reviewed the project, the market and the business and then analyse opportunities for attracting investment in an Asia Pacific based subsidiary which would hold various radio spectrum licences across Asia and have the exclusive right to the Etheraction technology. |
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Duration |
1 month |
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Success |
Business was reviewed and assessed. Decision was reached by the company at that time not to progress into Asia Pacific based on feedback. |
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Project type |
Product and Services Consulting |
Client |
J-Phone (now Vodafone Japan) |
Remit |
Rob Hellstrom had the task of finding ways to help J-Phone combat services offered by NTT DoCoMo and KDDI, including defining new 3G services possible using new 3G infrastructure offered by Logica. |
Length |
12 months |
Success |
Various proposals were delivered to J-Phone for consideration within their 3G plans. |
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Sector |
Mobile Carrier – Public WiFi Service |
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Project type |
Define business case and develop product to market |
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Client |
Singtel Optus, Australia |
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Situation |
Carrier needed consulting advice on market identification and business plan |
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Remit |
Optus management asked Rob Hellstrom to build a business model and case for entering the Public WiFi Service and upon agreeing with the model then asked him to develop the proposition to market, including working with launch partners including Intel. |
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Duration |
3 months to launch from concept; 6 months post launch |
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Success |
First major carrier launched in Australia with key coverage assets won around Australia. |
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Sector |
Mobile Handset Software Manufacturer – Japan |
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Project type |
Review business plans and research market |
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Client |
Access Corporation, Japan |
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Situation |
Access needed to appraise the South East Asian market for its mobile products to make decisions on market entry. |
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Remit |
Rob Hellstrom was asked to review the market for Access’ mobile products in South East Asia. |
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Duration |
2 months |
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Success |
Access determined at that time not to enter market but as of September 2005 has now entered the region with mobile products. |
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Sector |
Wireless Telecoms / Billing & Payment processing technologies |
Project type |
Strategic Marketing Planning/Business Development |
Client |
Telemac Corp. (USA) |
Remit |
Bill Dickman was responsible for the entire business dev, marketing activities and strategic partnerships in the EMEA region |
Length |
13 months |
Success |
Telemac’s strategic direction for the EMEA market was established and the brand awareness improved among its chief target segment (network operators). |
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