Our existing clients include mobile and fixed operators as well as hardware, middleware, software, and content vendors.
The following list shows a sample of the companies we have delivered projects for, over recent years.
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Project type |
Full Corporate Communications – includes Media and Analyst Relations |
Client |
Altobridge, Ireland |
Remit |
Tim Guest runs all PR, analyst and media relations on a worldwide basis. |
Length |
2002 – ongoing |
Success |
The company is achieving high ratings throughout the international trade and business press for its innovative Remote Communities wireless/satellite communications solutions, as well as high-level platforms on the international industry event speaking circuit. Its profile has been raised at major international trade events, e.g. GSMA Mobile World Congress. It’s news is also achieving high ratings in the international press as a result of the comprehensive and state-of-the-art distribution methodologies employed on Altobridge’s behalf. Its current high-level media awareness follows widespread coverage of the company’s earlier, globally successful solutions, namely its aircraft GSM gateway for in-flight personal mobile telephony, and maritime crew calling GSM systems, both of which are now being marketed by Aeromobile and Blue Ocean Wireless, respectively. |
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Project type |
Export Distribution into France |
Client |
Texthelp Systems Ltd |
Situation |
As part of a drive to expand sales in Europe, Texthelp Systems, the worldwide leader of literacy software solutions, wanted to sign resellers deals in France for its text-to-speech software BrowseAloud. |
Remit |
Our consultants Norbert Sagnard and Anthony Prince committed to research and pre-qualify potential resellers, set appointments with at least eight of them within one week for the Texthelp business development team to demonstrate and pitch BrowseAloud, in June and in September 2009. |
Length |
2 projects of 2 weeks each |
Success |
Within a month, Texthelp were appointing IPOP and NVN Studios as new resellers in France. Nigel Cunningham, Business Development Manager with Texthelp, said: “The advice and practical support provided by Sagnard Marketing Associates have been invaluable. Their consultants helped us with information about market requirements and how to do business successfully in France, as well as identify suitable resellers for BrowseAloud in target sectors such as public bodies across the country”. |
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Project type |
Editorial, Media & Analyst Relations |
Client |
Jinny Software, Ireland |
Remit |
Tim Guest provides editorial feature article and news release support, as well as bespoke Media & Analyst Relations, including annual analyst road trips and trade event support (CTIA and GSMA Mobile World Congress). |
Length |
2004 – ongoing |
Success |
Jinny Software is achieving regular, high-level, by-lined feature article placement and coverage in the leading trade media covering its target geographical regions of interest. Its news is also achieving high ratings in the international press as a result of the comprehensive and state-of-the-art distribution methodologies employed on Jinny’s behalf. The company’s stature as one of the highest ranked messaging and mobile marketing/advertising specialist companies in the industry has been well supported through effective editorial exposure. |
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Sector |
Mobile Messaging |
Project type |
Market Research – Worldwide |
Client |
Airwide Solutions (Boston, USA) |
Situation |
Carrier needed consulting advice on market identification and business plan |
Remit |
Across Asia, Europe and the Americas, Bill Dickman, Rob Hellstrom, Tim Guest, Gloria Botero de Duque, and Norbert Sagnard interviewed many Mobile Operators about their plans for messaging services. SMA’s ability to implement the project with key messaging professionals with operators, on time and within a tight budget, was a strong factor for Airwide’s choice of marketing partner. |
Duration |
2 projects of 6 weeks each |
Success |
SMA’s survey enabled the company’s Sales and Marketing management to improve their worldwide strategy for 2006-08, in better understanding the expectations of prospect customers and in ranking countries for the timely development of their market presence across the world. |
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Project type |
Brand Adjustment & PR |
Client |
Business Logic Systems (UK) |
Remit |
Norbert Sagnard worked on the re-launch of the brand, the positioning and essential marketing collaterals such as the web site and product literature, while Tim Guest raised the profile and the visibility of the company in the trade press and with key analysts. |
Length |
2 years p/t |
Success |
Business Logic Systems has grown in the Pre-Pay European and Asian markets to become and be acknowledged as one of the top providers of customer loyalty software. |
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Project type |
Planning and implementation of all marketing communications activities |
Client |
Mobile Cohesion Ltd., Belfast (UK) |
Remit |
Norbert Sagnard was planning and implementing all Marketing Communication activities for the vendor, starting from a pioneer vendor in an emerging market to a serious vendor in the developed third party relationship management sector. For 2 years Tim Guest was responsible for all media and analysts activities. |
Length |
4 years p/t |
Success |
Brand firmly established in Europe, strong inroads in Asia, initial brand presence in North America, first sales realised despite being years ahead of the market. |
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Project type |
Identification of new business area, creation of new revenue stream |
Client |
Macron Software, Prague (CZ) |
Remit |
Jiri Cermak was to explore the business opportunity in the mobile games market, and depending on opportunities, to set-up a division to start activities such as developing new distribution channels for mobile games, liaising with other companies to establish partnerships for localisation and leading himself the production of the mobile game titles. |
Length |
12 months |
Success |
Once Jiri’s set-up phase was completed, the new mobile gaming business was integrated into the mainstream development, partnering and localisation functions of the company. |
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Sector |
Wireless Telecoms/Billing & Payment processing technologies |
Project type |
Strategic Marketing Planning/Business Development |
Client |
Telemac Corp. (USA) |
Remit |
Bill Dickman was responsible for the entire business dev, marketing activities and strategic partnerships in the EMEA region |
Length |
13 months |
Success |
Telemac’s strategic direction for the EMEA market was established and the brand awareness improved among its chief target segment (network operators). |
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