goprezzo is a casual mobile gaming tournament platform that drives monetization and retention for games developers, by allowing gamers to compete in online tournaments, using their casual game scores for a chance to win exclusive, brand-sponsored real-world prizes.

The Goals

  • Prepare the launch of goprezzo in the USA end 2012
  • Devise the right message based on a precise positioning
  • Develop and deliver a social and online media promo campaign
  • Edit copy for a new web site and manage selection process of a PR agency based in NYC

The Approach

  • Analysis: research the US mobile gaming market (players profile & behaviour, game developers marketing strategies, brands’ readiness for gaming) + direct and indirect competitors (map out their positioning and value proposition), assess promotional channels for their effectiveness with target audience (brands, game developers, players)
  • Planning: develop positioning and messages for goprezzo, define marcomms objectives, select promo channels (on- and offline), draw up activity timeline for the team and budget the whole launch
  • Action: edit, validate with client and finalise US market launch plan, implement facebook promo campaigns, design web site navigation and write copy for the whole web site

The Results

  • Full global market launch plan delivered in Q3-2011, for implementation in Q4-2011
  • goprezzo launched in NYC in November 2012 at a trendy party with professionals representing brands and game developers + first page coverage in Wall Street Journal and TechCrunch
  • goprezzo is gaining strong brand visibility and attention among  game developers in Q1-2013