Each of our consultants has 20+ years of technology marketing experience and industry contacts across many geographic markets; collectively we offer project-based or interim mid-term support across several marketing disciplines. The following list shows the breadth of our skills and capabilities:
1. Planning/Implementation of marketing strategy and marketing plan
1.1 Interim marketing management (part or full time)
1.2 Development or optimisation of marketing teams
1.3 Planning of marketing budgets
2. Planning/Implementation of sales strategy and plan
2.1 Market research
2.2 Competitive intelligence
2.3 Market entry strategy
3. Brand identity and design
3.1.Corporate and product branding
3.2 Development of value proposition
3.3 Product range design/planning/development
4. Media and investors relations
4.1 Media: press releases planning and copy writing
4.2 Investors (Annual and interim reports)
4.3 Market and financial analyst
5. Digital marketing
5.1 Online: search engine optimisation, web page copy writing
5.2 Email: campaign planning, email copy writing, distribution
5.3 Mobile: promotional iPhone apps